Neon Futures is a strategic design consultancy that helps organisations shape their future by bringing together business, lean and design thinking. The merging of these methods allows for improved approaches on how to identify opportunities, address problems, break down complexity, deliver solutions, and achieve outcomes with a vision that generates value for your customers, organisation, employees and stakeholders.
This approach helps create an optimised operating environment with increased quality, growth and revenue, reduced risk, improved business performance, and is compliant by design.
Crafting strategy. Delivering futures.
Engagement
Depending on where you are in your journey, we are best placed at or near the beginning of a project or idea, which will help explore and then define what it is and what it needs to be, giving direction and clarity. Alternatively, it might just be a problem that needs to be solved.
Corporate Strategy
Corporate Strategy - your Leadership or Strategy team may want to explore certain opportunity areas or portfolios, or a market sizing may have been completed and the team wishes to understand how this translates into programs and outcomes for the organisation and your customers.
M&A
The types of engagements can often evolve out of a corporate and / or business Strategy project engagement, whereby opportunities and / or companies are discovered that will be able to fulfill that need opportunity for the organisation or business unit. These opportunities can be further explored to ensure the right fit into the organisation and whether it will fulfill the needs of your customers now and in the future, and what that might look like. This then assists with the structure of the deal and provides a clear pathway post deal.
Business Strategy
The General Manager or Heads Of may want to investigate the overall direction of their portfolio or conduct a review, investigate the major trends and challenges on the horizon, and establish what your customers need from you now and in the future. Or, establish new product / service opportunities; or potentially, there may be employee or customer facing problems that are unresolved and require exploration and resolution.
Transformation approach / alignment
Often within organisations there is a loss of translation from strategy into implementation, whereby the corporate and business strategy has established areas of opportunity and makes program or project recommendations. Transformation teams often don’t have the capacity or access to the capability to understand what these programs / projects should “look like” at the end of their delivery.
Alternatively, transformation teams have a number of programs and projects underway within a portfolio, and they have a relationship or potentially a level of duplicity that needs to be established to be able to refine the delivery activities.
Customer and Employee Journeys & Service Blueprints
Businesses sometimes just need some clarity around what a current portfolio / project / product / service offering looks like and identification of pain points for fixing. These blueprints are a great harmonisation tool to create a common operating space for everyone to work and build from.
Experiments / Pilot Projects
Experiments or pilot projects assist the business in developing and implementing new ideas, which assists in understanding how might they perform on a larger scale. It also affords the opportunity to learn from what worked and what didn’t work in a safe environment and fine tune them accordingly. This is particularly pertient at the moment with new technologies and the ability to test and learn with involvement with relevant parts of the business, particularly Legal, Risk and Compliance, to ensure that the right frameworks are created to operate at scale in the organisation.
Start-up Coaching + Masterclasses
Often Start-ups have a great idea, however may require assistance with validating their concepts in market and establishing how their Minimum Viable Product (MVP) may be designed for adoption, extending that MVP into new products and services to ensure business viability, or designing a product or service that they know another brand could replicate or is aligned to their offering so design and deliver for acquisition. Additionally, the ability to operationalise the business. These are critical activities to demonstrate when going for venture capital funding.